Inspiring a Lifetime of Rare Experiences
Soneva offers experiences with Intelligent Luxury in mind. The definition of luxury is something that is a rarity, and in today’s society that is peace, time and space. Luxury is about feeling the sand between your toes and having a dinner under a canopy of a billion stars. The company intends to provide real luxury and experiences that are both rare and strike a chord in their clients' hearts.
The first thing Soneva staff does is asking guests if they would like to remove their shoes. The fondly observed ‘No News, No Shoes’ mantra grounds the hotels' guests both to nature and socially.
The hotel chain offers a slower, more appreciative lifestyle. Spending a short time at the resorts allows people forget about life’s supposed necessities, from checking their smartphone to wearing elaborate outfits.
The main aim of the company is to change guests a little while they are staying at the hotels. Soneva wants people to recognise the necessity of repairing the damage that the rich have caused. The hotel industry can put that idea across. Soneva gets customers involved so that they can spread the good word.